Discovery & Empathy
UX Design Process
1. Discovery & Empathy Goal: Gain a deep understanding of the business objectives and user needs.
Activities include:
Stakeholder and user interviews
Analysis of metrics and existing feedback
Competitive benchmarking
Problem Definition
Goal: Synthesize findings to identify clear design opportunities.
Activities include:
Creating personas and empathy maps
Mapping user journeys and pain points
Prioritizing problems to solve
Ideation & Design
Goal: Generate creative and feasible solutions to address user and business needs.
Activities include:
Brainstorming and sketching sessions
Low-fidelity wireframes and initial design explorations
Early validation with users and stakeholders
Prototyping & Validation
Goal: Refine ideas through real user feedback and usability testing.
Activities include:
Interactive prototypes built in tools like Figma or Webflow
Usability testing and insight analysis
Iteration based on user feedback
Implementation & Follow-up
Goal: Refine ideas through real user feedback and usability testing.
Activities include:
Interactive prototypes built in tools like Figma or Webflow
Usability testing and insight analysis
Iteration based on user feedback
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